2/9/23

YOOX "8 by Merry Lamb Lamb" Capsule Collection Promotional Video

TO CELEBRATE THE LUNAR NEW YEAR, ELECTRONIC MUSICIAN MERRY LAMB LAMB WELCOMES THE YEAR OF THE RABBIT WITH A SPECIAL COLLECTION - BOTH INNOCENT AND REBELLIOUS - CREATED FROM A SELECTION OF UPCYCLED 8 BY YOOX PIECES, REINTERPRETED TO TELL A STORY ABOUT A CUTE-BUT-PUNK BUNNY.

THE COLLECTION
The DIY approach - featuring vintage aesthetics and fun patches, prints and patterns - plays a key role in this capsule comprising colorful T-shirts, jeans, cropped jackets and a light-hearted hat.


NEW YEAR, NEW MOON
…EVERYBODY NEEDS SOMEBUNNY, SOMETIMES!
Say goodbye to what you don’t need anymore and make space for something new: the undisputed star of the show is the “Holy Bunny” (the symbol of this Lunar New Year), a sweet, innocent and cute-but-punk rabbit that appeals to younger generations and their inclusive and gender-neutral nature.

8 by Merry Lamb Lamb designed by @merrylamblamb
Art direction by @sexy_rexy and @ellycheng_
Photography by @somewherenowherestudio
Makeup by @_ak_makeup
Videography by Yum Laksa and @singch___
Talent @merrylamblamb and @chui_chai
Directed by @chinpanglung

A STAYHOMEKIDS.TV Production