Let’s go viral.

In Autumn/Winter 2022, UGG introduced FEELS LIKE UGG – a new campaign exploring the tactile and emotional experiences associated with wearing UGG. In a period of heightened uncertainty, consumers seek reassurance to express all their real feelings and be their most authentic self. Our key styles help the consumer access any feeling for the season and for the day.

This season, UGG have enlisted the talents at Crosby Studios to create a custom couch that expresses the style and comfort of the collection while representing its inside-to-outside duality. We also pair iconic styles with multi hyphenate ambassadors who embody our values: boldness, provocative, free-spirited, and authenticity.

UGG AW22 collections invited Merry Lamb Lamb to participate #FEELSLIKEUGG campaign helped the consumer radiate self-expression through powerful, connected, and creative energy while capturing the joy they feel when wearing UGG.

TO CELEBRATE THE LUNAR NEW YEAR, ELECTRONIC MUSICIAN MERRY LAMB LAMB WELCOMES THE YEAR OF THE RABBIT WITH A SPECIAL COLLECTION - BOTH INNOCENT AND REBELLIOUS - CREATED FROM A SELECTION OF UPCYCLED 8 BY YOOX PIECES, REINTERPRETED TO TELL A STORY ABOUT A CUTE-BUT-PUNK BUNNY.

THE COLLECTION
The DIY approach - featuring vintage aesthetics and fun patches, prints and patterns - plays a key role in this capsule comprising colorful T-shirts, jeans, cropped jackets and a light-hearted hat.


NEW YEAR, NEW MOON
…EVERYBODY NEEDS SOMEBUNNY, SOMETIMES!
Say goodbye to what you don’t need anymore and make space for something new: the undisputed star of the show is the “Holy Bunny” (the symbol of this Lunar New Year), a sweet, innocent and cute-but-punk rabbit that appeals to younger generations and their inclusive and gender-neutral nature.

8 by Merry Lamb Lamb designed by @merrylamblamb
Art direction by @sexy_rexy and @ellycheng_
Photography by @somewherenowherestudio
Makeup by @_ak_makeup
Videography by Yum Laksa and @singch___
Talent @merrylamblamb and @chui_chai
Directed by @chinpanglung

A STAYHOMEKIDS.TV Production